Case Study

From Invisible to #1: How SS Drywall Repair Dominated Google Rankings in 3 Months

Partnering with 23 North, we embarked on a strategy to enhance SS Drywall Repair’s online presence:

The Challenge:

Roland, the owner of SS Drywall Repair, was running a one-man drywall business. With over 70 five-star reviews on Google and another 40 on HomeAdvisor, his work spoke for itself. However, despite his stellar reputation, his website, ssdrywallrepair.com, wasn’t generating any traffic or new leads. His business relied entirely on word-of-mouth referrals, leaving him stuck with inconsistent work and no clear path to scale. Roland knew he needed help but didn’t have the time or resources to manage marketing, website design, or business strategy on his own.

The Partnership:

Roland partnered with 23 North, and together, we built a plan to grow his business. Unlike traditional marketing agencies or consultants, we didn’t just offer services—we became his partner, fully invested in his success. Through a shared profit model, we handled the areas of his business that he struggled with, allowing him to focus on what he does best: providing top-notch drywall repair services.

Add an overline text

Here’s What We Did:

  • Discovery and Strategy Development:
    We started by understanding Roland’s challenges, his market, and his goals. Together, we crafted a growth plan tailored to his business needs.
  • Professional Website Design and SEO Optimization:
    We built Roland a new, user-friendly website that showcased his work and targeted local customers searching for drywall services. Our SEO strategy ensured the site ranked high for relevant search terms.
  • Streamlined Operations:
    We implemented tools to simplify scheduling, invoicing, and customer follow-ups, giving Roland back precious hours in his week.
  • Marketing and Branding:
    With a polished online presence and targeted local campaigns, we positioned Roland’s business as the go-to choice for drywall repair in his area.

The Results:

In just three months, the transformation was remarkable:

Learn more

Increased Visibility:

Roland’s website went from invisible to ranking #1 on Google for his key services and location.

More Leads:

Organic traffic surged, resulting in a steady stream of inquiries from high-value customers.

Revenue Growth:

With consistent leads and higher-paying jobs, Roland’s revenue doubled within six months.

Time Freedom:

The operational tools we introduced saved him 10+ hours a week, allowing him to spend more time with his family.

What’s Next for SS Drywall Repair:

01

Continued Growth:

With Roland’s business running smoothly, we’re exploring opportunities to expand his services into neighboring towns.

02

Reinvestment:

A portion of his profits is now reinvested into marketing campaigns to scale even further.

03

Long-Term Goals:

Together, we’re planning for Roland to hire his first employee, freeing him to focus on managing his growing business.

Partnering with 23 North was the best decision I’ve ever made for my business. I no longer feel overwhelmed trying to do everything myself. They’ve turned my small operation into a professional business that customers trust—and now, I’m busier than ever. They’re not just a partner; they’re the reason my business is thriving.

ROland, Owner of ss drywall repair

FAQ

Got Questions? We Got Answers.

Hiring someone often involves significant upfront costs like salaries, benefits, and training, with no guarantee of results. Our partnership model ensures aligned incentives—we only succeed when you do. We invest in your business, provide proven systems, and share in the profits we help generate. This means we’re as committed to your success as you are.

You retain full control over your craft and customer relationships. We focus on the business side—marketing, operations, and growth strategies—to complement your expertise. Major decisions, like scaling or reinvestments, will always be made collaboratively.

Our partnership agreement includes a clear exit clause. If either of us decides to part ways, we’ll follow a structured process to ensure a fair and smooth transition. You won’t lose control of your business or face any penalties.

After covering all business expenses and agreed-upon reinvestments, we split the profits 50/50. This ensures that both of us are equally motivated to grow the business. If you prefer a slightly different split to account for your fixed income needs, we can discuss options that work for both parties.

We’ll introduce tools and processes to make your work easier and more efficient, but we won’t disrupt the way you deliver your services. Our goal is to enhance, not replace, what you’re already doing well.

No. We cover the costs of marketing, systems setup, and operational tools. Your only financial responsibility is the usual costs of running your business, like materials or employee wages (if applicable). We’ll both share in the profits once the business grows.

We only succeed if your business grows, so we’re fully invested in making that happen. Before starting, we’ll conduct a detailed audit to identify areas of opportunity and create a realistic growth plan. Our systems and strategies are proven to generate leads, improve efficiency, and increase profitability.

Scaling is a key focus of our partnership. As your business grows, we’ll help you hire and train staff, expand your service offerings, and manage the increased workload. Our systems are designed to support scaling without overwhelming you.

The partnership agreement includes a fair exit clause. If you decide to end the partnership, we’ll follow a structured process to ensure a smooth transition. You retain ownership of your business, and we’ll part ways amicably.

Your Success Story Starts Here

At 23 North, we specialize in partnering with small home service businesses like Roland’s. Whether you’re a one-person operation or ready to grow beyond a side hustle, we’re here to help you scale, simplify, and thrive.

Apply to Partner With Us